Tag: imperial college london

Why don’t libraries share the results of UX work?

While conferencing at ELAG 2016, Simon made this suggestion for improving collaboration among libraries doing user experience (UX) work on their systems:

I’ve been thinking on-and-off about the question implied in Simon’s second tweet – the reasons libraries do not generally share results of user experience testing of their systems. Below I discuss some of these, which are drawn from examples from people with first-hand knowledge from academic libraries.

“Not all libraries…”

I know many libraries do share their results and analyses, whether more formally in articles, books or book chapters and conference presentations, or more informally in blog posts, conversations, and social media. I am extremely grateful for any and all sharing of this type.

What about libraries that are doing such work but not reporting it? When I know about such work, though it requires extra effort I have had good success asking colleagues about their findings. People are usually generous with sharing – sometimes surprised in the interest, but delighted to be asked about their work. In my experience the trick to doing this effectively is:

  • Knowing that others have been doing something in the first place, for which an active stance towards professional networking helps enormously.
  • Finding the best way to engage colleagues on their terms, and making it easy for them to help you. If you’re nearby offer to visit, or set up a video chat; ask for an hour of conversation rather than anything in writing or a presentation. Manage the time and conversation effectively: focus on what you are asking about; be explicit about asking for honest opinions; always ask about lessons learned.

Why we don’t share

Time and money

By this I primarily mean a lack of time and money to refine the work into something publishable by traditional routes, such as a peer-reviewed journal or presenting results at conferences. I think this is a huge barrier, and I have no simple answers. There is an huge qualitative difference between libraries that invest time and money in this way and those that do not, which is only really apparent with experience.

There are alternative routes. For me the actuality of dissemination and sharing always trumps the esteem in which a particular route of communication is held. Some of the most effective project communications I have seen are blog posts that summarize progress and demonstrate the momentum and trajectory of the work simply with clear and engaging text. This is the kind of work I or a team member would expect to do as part of internal project communication, so text can be reused with reworking for an outside audience.

For events, workarounds such as unconferences and similar events are a lower-cost approach, but these aren’t without issues. Events with no registration fee still favour those privileged in various ways. Even if one can attend unconferences these don’t always attract an audience with enough specialist knowledge, or are not promoted in a way that will attract such an audience. This may sound contrary to the Open Space Technology principle that “Whoever comes [are] the right people” (Owen, 2008), but in practice OST principles depend on a lot of work behind the scenes and careful management on the day to be effective.

Culture

By this I mean the overall stance of the library towards engagement with their sector and understanding of the value of sharing, as a cultural factor. Having a budget for conference attendance and other development activity is not enough if your workplace does not value this type of professional engagement in and of itself, or does not have confidence in staff ability or value the work. In practice this may manifest more subtly in general discouragement and ‘lack of permission’ from managers in the organization, or not sending staff operationally involved in project work to events to speak and network with peers.

Competitive edge

I have heard an argument that we should not give away findings that could help competitors elsewhere in our sector, sometimes scaffolded by belief that as contemporary universities exist in a competitive market they should behave more like private companies. I disagree with the ideological foundation of this argument, but it is logical in acknowledging the reality of a market that has been deliberately created and fostered by government. At Library Camp in 2012, Liz Jolly and I argued that:

Universities have a culture of sharing both internally and externally, and also between those working in the same disciplines across institutions. Furthermore, both within and without higher education, librarianship is a particularly collaborative profession.

(Preater, 2012)

We could remove some of the ideological focus, and simply ask if the investment of time and effort to communicate our work might be less worthwhile than the other things we could spend it on. Above I argue that communication strategies in projects or otherwise should provide you with reusable material, but looking at this strategically I think skipping communication is ultimately detrimental to your library.

To be sure, there are benefits to individual staff in building their professional profile and to the library in being seen as a place ‘where things happen’ and viewed as forward-thinking, including in recruiting and retaining staff. Additionally though, I see an advantage in shaping the speed and direction of thinking as a form of technological leadership in the sector, creating the ‘discursive formation’ (in the sense Foucault describes, for example in part II of The archaeology of knowledge, 1972) of user experience rather than waiting for others to do so.

In communicating our work and engaging our community in discourse we define the content of the discursive formation, of the body of knowledge, in what is still a relatively new and not yet fully-established area. Communication has power in and of itself in bringing in to existence this body of knowledge, and while the practice of user experience is contested, early movers are able to establish how the ‘truth’ of this practice is created and sustained, in our particular context.

For me this idea explains some of the meaning behind practitioners such as Andy Priestner stating, two years ago, that “UX in libraries is a thing now” (2014, emphasis mine), and from experience I would gauge this kind of engagement as putting you between two to three years ahead of libraries that are not doing so.

External validity or being ‘too special’

In this I include disbelief in the external validity of the work, or belief in the necessity of such validity as a precursor to sharing. ‘External validity’ means the extent to which the findings from particular research can be generalized beyond the specific context of the work. I first heard this argument when I was a participant in a library usability study, and naively asked the librarians how they were going to share their results – turns out they weren’t. Some libraries are indeed unusual in themselves, or attract an unusual user base, or both, but there is also a cultural aspect to this problem. Without deliberately maintaining wider awareness, we can lose perspective and end up believing it ourselves: thinking our service is ‘very complex’ or our situation ‘highly unusual’ when it is not particularly so.

My counter-argument is the commonalities between library services and membership mean ideas and concepts are often very transferable. Include some caveats or ‘health warnings’ on your results by all means, but let us weigh things up. Let us include you in our ongoing analysis. This is one reason I value making the theoretical underpinning of the approaches we use in our work explicit when describing what we are doing.

Fear of criticism, lack of confidence in the work

In this reason I include anything in the general space of a wish not to have one’s work critiqued, research methods problematized, or particular choices judged by others in the community. Perfectionism on our part can also play into and amplify this. All engagement in professional discourse includes some measure of risk-taking as there is implicit openness to criticism: speaking at a conference or using a platform or network where replying is easy invites replies. Criticism is tempting as it can be relatively easy for a clever person to say something high-impact. You could do as Ian suggests and start a blog and turn off the comments, but people can (and do) comment on your work elsewhere…

I experienced this recently (with my manager and her manager in the room) when a recording of a user from a piece of UX research was shown that could be interpreted as strongly critical of my project team’s work. This was extremely difficult to accept at the time, but on considered reflection seeing an interpreted piece of feedback was valuable, as it spurred ongoing development and provoked questioning of design choices that had seemed well-founded based on our research.

My recommendation is to trust your judgement if you are on top of your professional development, spend adequate time reflecting-on-action, and test your ideas by taking a critical stance toward your methods and work – including opinions and perspectives from peers. On this subject I recommend Elly’s post on ‘professional confidence’ (O’Brien, 2015). This is a great post that really bears re-reading as part of reflective practice in judging our own expertise and focusing where best to develop skills.

Concluding thoughts

Simon is right in that there is no central location for sharing results of our user experience work. I would love to see something like this created, with low or no barrier to entry so all practitioners could contribute. I think for academic libraries a space on the helibtech wiki could be a good starting point for collaboration. This is a slightly selfish request as in my workplace we maintain a list (a wiki page) of reports, presentations, industry white papers and so on about systems user experience, and used these in developing and shaping ideas for our ongoing research and development.

Absent such a location, I want to encourage practitioners to share their work. We want to hear what you have to say – share your methods, results, and conclusions where you can, as doing so contributes to and shapes discovery user experience as a professional practice.

References

Foucault, M. (1972) The archaeology of knowledge. New York, NY: Vintage.

O’Brien, E. (2015) ‘Professional confidence and “imposter syndrome”‘, Elly O’Brien, June 29. Available at: https://web.archive.org/web/20160921152614/https://ellyob.wordpress.com/2015/06/29/professional-confidence/

Owen, H. (2008) Open space technology: a user’s guide. 3rd edn. San Francisco, CA: Berrett-Koehler.

Preater, A. (2012) ‘Free and Open Source software and cultural change, at Library Camp 2012’, Ginformation Systems, 15 October. Available at: https://www.preater.com/2012/10/15/free-software-and-cultural-change-at-libcampuk12/

Priestner, A. (2014) ‘Why UX in libraries is a thing now’, Business Librarians Association conference, Leicester, 11 July. Available at: http://www.slideshare.net/AndyPriestner1/why-ux-in-libraries-is-a-thing-now-36899649

Reflective practice and critical reflection recommended reading

I was recently asked by colleagues for some recommended reading on reflective practice in general and critical reflection in particular, and as several people asked me to share this I thought I would do so here.

Reflective practice in general

Schön, D.A. (1983) The reflective practitioner. New York, NY: Basic Books.

A classic text, and one that should be seen in Schön’s context of time, place, and employment. Heavily critiqued and interpreted in the last 30+ years; I’d argue understanding reflection-in-action vs. reflection-on-action remains core to effective reflective practice and that this is still a challenging work when considering professional technical skills for practitioners.

Finlay, L., (2008) Reflecting on reflective practice. Available at: http://oro.open.ac.uk/68945/1/Finlay-%282008%29-Reflecting-on-reflective-practice-PBPL-paper-52.pdf

For me Finlay is the best starting point for a review article on reflective practice. Written for the Open University PBPL CETL (which dates it if you remember CETLs…) but presenting, effectively, a wide-ranging literature review on reflective practice useful to anyone. Very helpful for an overview of different approaches or ways of doing reflective practice.

Bolton, G. (2014) Reflective practice : writing and professional development. 3rd edn. London: Sage.

A useful overview of reflective writing. Its utility to you may depend on your view of the importance of narrative, but worthwhile if you have any intention of writing reflective pieces on your experience.

Brookfield, S. (1994) ‘Tales from the dark side: a phenomenology of adult critical reflection’, International Journal of Lifelong Education, 13 (3) pp.203-216. doi:10.1080/0260137940130303

An interesting exploration of negative aspects (the ‘dark side’) of critical reflection for adult learners. Recommended reading for how to avoid or overcome these issues in practice. Sadly not available OA or free-to-read.

Argyris, C. (1991) ‘Teaching smart people how to learn’, Harvard Business Review, (May/June). Available at: https://hbr.org/1991/05/teaching-smart-people-how-to-learn

On challenges of applying Argyris and Schön’s single-loop vs. double-loop learning to professional practice.

Drucker, P.F. (1999) ‘Managing oneself’, Harvard Business Review, (January). Available at: https://hbr.org/2005/01/managing-oneself

Not pitched as about reflection, but contains useful nuggets on ways of thinking about development. Warning: contains some problematic ideas and sweeping statements.

Critical reflection or critical reflective practice

I take critical reflective practice to mean particularly the ‘two stage’ approach of analysis and deconstruction followed by reconstruction and change developed and articulated in the 2000s by Jan Fook, Fiona Gardner, and Sue White, alongside contributions from many other researchers. Their particular combination of theoretical underpinning and practical method is the one I prefer because it chimes with in with my own values and preferred approach to thinking about professional practice.

These researchers scaffold their approach with four theories, this list is paraphrased in part from Gardner (2014) and Fook and Gardner (2007):

  • Reflective practice itself, including an idea of experience or practice knowledge that I would describe as praxis, eg. articulated in Fook and Gardner (2007 p.24), “[R]eflective practice can be seen as a process of researching practice theory, by developing it directly from concrete practice”
  • Reflexivity, emphasizing a consciousness of how users perceive themselves and us, and how we perceive ourselves and each other in context as practitioners and researchers
  • Postmodernism and deconstruction, in this case particularly emphasizing concerns with attitudes to and influences of power
  • Critical social theory, including an emphasis on social justice as a concern

One challenge for us is taking these ideas out of their original context of health and social care and making them applicable to library and information professional practice. Personally, I think this is entirely possible as the idea of praxis implies:

  • Applying theory to practice deductively
  • Creating theory from practice via inductive formation of knowledge and new theories of practice

My point, is we needn’t wait for someone to write the ‘Critical reflection in library and information science’ textbook but can work on these ideas immediately. 😉

Gardner, F. (2014) Being critically reflective. Basingstoke: Palgrave Macmillan.

Gardner’s is my favoured introduction to critical reflection concepts and methods. It’s written to work for students and both new and experienced practitioners, providing practical examples while referencing more complex texts for underpinning theory, some of which are below.

Fronek, P. (2012) Jan Fook: critical reflection. [Podcast]. Available at: http://www.podsocs.com/podcast/critical-reflection/

Fook, J. (2006) ‘Beyond reflective practice: reworking the “critical” in critical reflection’, Professional Lifelong Learning: beyond reflective practice, Leeds, UK, 3 July. Available at: https://web.archive.org/web/20170424140821/http://medhealth.leeds.ac.uk/download/1404/keynote_janis_fook

This conference keynote and podcast can be combined with Gardner’s book on critical reflection as an overview for ‘core’ reading. Jan Fook’s keynote for a medical education conference includes both the ‘what it is’ explanation and a retheorizing of critical reflection. I really like her summary on p. 14 for the focus on the political aspects:

“In reworking a theory of critical reflection, I would now articulate critical reflection as involving the ability to understand the social dimensions and political functions of experience and meaning making, and the ability to apply this understanding in working in social contexts” (emphasis in original)

The podcast interview is meant as an overview – Jan Fook’s style and enthusiasm are compelling, start here if you are unsure about where to dive in.

White, S., Fook, J., and Gardner, F. (eds.) (2006) Critical reflection in health and social care. Maidenhead: Open University.

Lehmann’s chapter 14 particularly interesting as this links a reflective writing approach to critical reflective practice; the ‘five questions’ she poses are also very useful for unpicking underlying assumptions.

Fook, J. and Gardner, F. (2007) Practicing critical reflection: a resource handbook. Maidenhead: Open University.

Other than Gardner (2014) I think this is the best introduction containing a more detailed explanation of the theory plus a plan for how to carry out practical reflective conversations as a group.

Vince, R. and Reynolds, M. (2002) ‘Organizing reflective practice’, Organization Learning, Knowledge and Capabilities, Copenhagen, Denmark, 28-30 April. Available at: http://www2.warwick.ac.uk/fac/soc/wbs/conf/olkc/archive/olkc3/papers/contribution115.pdf

I include this here as Vince and Reynolds link reflective practice to critical management studies as a way of developing a model moving beyond Schön. Their overall view of ‘collective reflection’ is a useful expansion of, and critique of some limits in Schön’s work.

Ghaye, T. (2005) Developing the reflective healthcare team. Oxford: Blackwell.

Does what it says: the focus is on team-based reflection in healthcare, from a UK context. Much of what is here is generalizable and I think this is a particularly good starting point for managers or leaders looking at ways of developing reflective teamwork.

Critical theory and praxis

A major attraction for me to critical reflection was how Fook, Gardner, and White combine ‘traditional’ reflective practices with critical theory. With that in mind I wanted to include a few suggestions for starting points I think are useful in this area that may help in understanding the above. Lauren’s recommended reading list below includes these and much, much more: everything from critical theory ‘big names’ to specific library and inform recommendations.

Generally I’d also recommend Foucault, but struggle to pick one particular work. If pressed I’d include Discipline and Punish due to the focus on power and how disciplinary mechanisms were extended to the 20th century (Taylorist, Fordist) workplace, and the classic chapter on panopticism. It’s what I’ve recommended to my team as a starting point.

Leckie, G.J., Given, L.M., and Buschman, J. (eds.) (2010) Critical theory for library and information science. Santa Barbara, CA: Libraries Unlimited.

In my opinion the best general introduction to how critical theory can be applied to library and information work.

Freire, P. (1970) Pedagogy of the oppressed. London: Penguin.

A foundational work on praxis and critical pedagogy, quotable and inspiring. Of its time and place (citations include Lenin and Mao) so should be taken as a starting point for developing ideas.

Day, R.E., (2000) ‘Tropes, history, and ethics in professional discourse and information science’, Journal of the American Society for Information Science, 51 (5), pp.469–475. doi:10.1002/(SICI)1097-4571(2000)51:5<469::AID-ASI7>3.0.CO;2-B

Free-to-read preprint available at: https://roday.pages.iu.edu/articles/tropes.pdf

Reading lists from our community

Smith, L. (2014) ‘Radical Librarians Collective (Part Three): Critical Theory’, Lauren Smith, May 16. Available at: https://web.archive.org/web/20160911091351/https://laurensmith.wordpress.com/2014/05/16/radical-librarians-collective-part-three/

This blog post links to Lauren’s critical theory in LIS reading list (Google Doc) but is worth reading for additional background and the wonderful top ‘All-Time Must-Read Critical Theory in LIS texts’ list.

“UX for the win!” at #CityMash: open and focused coding of qualitative research data for discovery user experience

In Library Services at Imperial College London, between January and April 2015 the systems team completed two iterations of user experience testing of our Ex Libris Primo discovery system with a view to redeveloping the user interface to provide improved an user experience.

For the #CityMash Mashed Library unconference, Karine Larose and I are running a workshop on the methods we used in our second iteration of testing. Rather than run a ‘show and tell’ about our approach, the workshop will provide experience using our methods with some of our data in a similar way to how we conducted the research ourselves. We will provide hands-on experience of these methods, attempt to demystify the approaches used, and hope to demonstrate how exciting we find the professional praxis of systems librarianship.

This blog post explains the background and provides a practical overview and some theoretical scaffolding ahead of #CityMash. What we present is just one approach and all methods are flawed; we are extremely interested in hearing comments on or objections to our methodology around discovery user experience.

Acknowledgement

We’d like to acknowledge the work of George Bray, Master’s student at UCL Department of Information Studies, during a work placement with our team. George designed and undertook much of this testing during his work placement, based on our overall guidance, and we would not have been able to produce what we did without him with us.

Why we use constructivist grounded theory

The methods we chose for our user experience research were qualitative and post-positivist. They are based ideas developed by Barney Glaser and Anselm Strauss (1967) in their classic (and arguably classical, read on…) The discovery of grounded theory. Grounded theory includes:

  • Data collection and analysis as a simultaneous process
  • Analytically constructing “codes” and categories from data itself
  • The “constant comparative method” of comparing existing and new data in an ongoing process
  • Developing theory during each stage of data collection and analysis
  • Sampling to aid building theory, rather than being representative of the population
  • In pure grounded theory, the literature review comes after the analysis

This list is paraphrased from Charmaz (2012; 2014 p. 7).

The above may sound unusual to those with experience of more quantitative methods, and the idea of the literature review coming last may sound unusual to everyone. Bear with me. If you are interested in reading more I don’t necessarily recommend Glaser & Strauss as a first step. For an introduction to grounded theory at LIS Masters’s level, there is a chapter in the second edition of Alison Pickard’s Research methods in information (2013) which provides a detailed and readable outline.

Our touchstone work has been Kathy Charmaz’s Constructing grounded theory (2014) where she explains a constructivist approach to grounded theory. Core to her ideas are the acknowledgement of subjectivity and relativity in the research process, and a drive towards abstract understanding of observed phenomena within the specific circumstances of the research (Charmaz, 2008) which particularly resonated with us doing discovery research.

Charmaz is no ideologue, for her different traditions in grounded theory represent a “Constellation of methods” (2014 p. 14) rather than binary opposition. We have drawn on elements from both the empirical interpretivist grounded theory tradition, constructivist grounded theory, and the critical theory approaches that inform my thinking elsewhere in LIS. These are the differences we understand:

Objectivist grounded theory Constructivist grounded theory
Theory ’emerges’ from the data Researchers construct categories from the data
Researchers develop generalizations and explanations out of context Researchers aim to create an interpretive understanding accounting for context
The researcher’s voice has priority The participant’s voice is integral to analysis and presentation

What does this mean for user experience work?

You can see how a constructivist approach will focus on the voice of the user as an integral feature in understanding and presenting data. In my team (and I hope in your team) user experience work has never been informed by the “Librarian knowing best”, but this approach provides a particular emphasis. My experience is the voice of the user, seeing her context and affective responses, is a powerful way of making the case for making changes to our systems. This presentation can be extremely eye-opening even for those who work day-to-day in user-facing roles and know our users well.

We definitely did want to inductively develop theory from our data, but we wanted to be mindful of the user’s context and be interpretive, as we know our discovery system is just one part of a complex and shifting information landscape our users inhabit. We use the iterative and analytical approach of coding, and codes necessarily result from the researcher and data interacting (Charmaz, 2012). However our focus is wherever possible on trying to analyse the data rather than describe it. Ideally this should happen from the first moments of coding; more on this below.

Fundamental to constructivist grounded theory, the resulting ideas we develop are based on our interpretation of data and as researchers we cannot stand ‘outside’ that interpretation. What we create from the data is based on conceptualizing what we have studied and observed in user behaviours: we must stand inside and ‘own’ our analyses which will be affected by our biases, our preconceptions, and the emotional investment in the work we do.

This is not unprofessional, but an acknowledgement of the shared humanity of the researcher and the participant, and of the value of our work experience as practitioners that allows us to critically reflect on and develop theories of practice. To balance our subjectivity as researchers, a key part of the constructivist process has been to critically reflect on our preconceptions about discovery, information literacy, and users’ behaviour and expectations of doing their research using the tools we provide.

Working with qualitative data for user experience research

We are doing analysis of qualitative data collected during interviews to investigate Primo user experience. Ahead of interviewing proper, we held planning meetings with Library Services staff drawn from all sections of the library to work through starting points: primarily, what we wanted to get from the interviewing process, and what we wanted to know by the end of this round of investigation.

Extensive notes of these workshops were taken, and used by George to provide an initial focus for our interviewing. These are not quite research questions, but areas to focus on. These were:

  • The purpose, construction, and use of search and resources
  • Presentation of information in search: what matters to the user when selecting the right result?

Following this the team developed an interview script for use by facilitators. This included general questions about information seeking as well as some specific tasks to carry out on Primo. This interview is structured and in grounded theory ideally would be based around open questions, helping us as researchers unpick meaning and move towards answering “why” questions in our analysis. We used a mixture of questions and posing specific tasks for users to complete. Our interview script is available: Primo UX Interview questions June 2015 (PDF).

In practice interviewers have different styles, and some facilitators stuck more closely to the script than others. This is not necessarily a problem, remember as an observer you are free to suggest places where we need to run another iteration and gather more data.

Our research data comprises the audiovisual recordings and the facilitator’s notes. The notes help understand the facilitator’s perspective on the interview and provide useful observations.

For #CityMash, we are providing a recording of the first part of an interview. In the full interviews at Imperial we did longer interviews making use of other methods drawn from web usability testing. The #CityMash data does not contain these. We gained informed consent for participant interview recordings and our written notes to be used for presentation and data analysis at #CityMash.

#CityMash technical requirements

  • You will need at least a tablet, ideally a laptop, to watch and listen to the audiovisual recordings. A smartphone screen will likely not be big enough to see what’s going on. Headphones are ideal but are not entirely necessary.
  • Sharing a device with another delegate is possible. Coding together and sharing your observations and thoughts as you go in a negotiated process would provide an interesting alternative to doing this on your own.
  • You will need a way of recording your coding and writing memos and any other notes. Any text editor, word processor, or pen and paper will work fine. (At Imperial College to facilitate collaborative coding, sharing, and to save time, we just write directly in our staff wiki.)

Beginning the process of open coding

Charmaz’s (2014, p. 116) guidance is that during initial or open coding, we ask:

  • What is this data a study of?
  • What do the data suggest? [What do they p]ronounce? [What do they l]eave unsaid?
  • From whose point of view?
  • What theoretical category does this specific [data] indicate?

Grounded theory textbooks often give examples of coding based on narrative such as diaries or written accounts and show example codes side-by-side with this. We are using audiovisual recordings instead, but the process is similar: listen to each statement and sentence spoken and the user’s behaviour as you go through the video and code piece-by-piece. Try to “sweep” through the data fairly quickly rather than spending too much time on each code. You will get better and faster at this as you go.

For codes themselves, try starting by writing down short analytic observations about the data as you experience it. Codes should “result from what strikes you in the data” (Charmaz, 2012) and should be “short, simple, active, and analytic” (Charmaz, 2014 p. 120 ). Remember you’re trying to be analytical about what you see, not just record what is happening.

Charmaz’s (2014 p. 120) ‘code for coding’ is:

  • Remain open
  • Stay close to the data
  • Keep your codes simple and precise
  • Construct short codes
  • Preserve actions
  • Compare data with data
  • Move quickly through the data

Keep the facilitator’s notes alongside you and try to understand how these relate to what she saw and understood in the interview.

Don’t worry about being perfect the first time. Coding is iterative and you are allowed to go back and rework things, and make new connections between data. Initial codes are provisional, and working quickly both forces you be to spontaneous and gives more time to go back and iterate over the data again.

It is very difficult, but try to put your favourite theoretical “lens” to one side during initial coding. It’s perfectly fine to bring in these ideas later, but for open coding you are trying to spark thoughts and bring out new ideas from the data rather than apply someone else’s grand theory.

Focused coding: refining data to begin to develop theory

Our #CityMash workshop is limited in time so we will do an initial round of open coding followed by small group discussion exploring focused coding.

Focused coding is the process of analyzing and assessing your first round of codes, and as a guide it should be a reasonably fast process. You are looking for connections and relationships between codes, and comparing them with the data and with each other. Looking at particular pairs of codes, which work better as overall analytical categories? Which give a better direction in developing an overall theory from the data?

Think about how you might create a theoretical framework later about discovery user experience to help inform changes to the system. Which codes better fit the data in allowing you to do this?

Charmaz (2014, pp. 140-151.) poses the following questions to help make choices about focused coding:

  • What do you find when you compare your initial codes with data?
  • In which ways might your initial codes reveal patterns?
  • Which of these codes best account for the data?
  • Have you raised these codes to focused codes?
  • What do you comparisons between codes indicate?
  • Do your focused codes reveal gaps in the data?

The results of George’s analysis of our focused coding was written up into a summary report of the things we needed to concentrate on in redeveloping our Primo interface. The systems team is currently working on Primo back-end configuration and front-end design to fulfill this, and these findings will be the subject of an upcoming blog post.

#CityMash slides

Our slides from our #CityMash talk are also available.

References

Charmaz, K. (2008) ‘Constructionism and the grounded theory method’, in Holstein, J.A. & Gubrium, J.F. (eds.), Handbook of constructionist research. New York, NY: Guilford Press, pp. 397-412.

Charmaz, K. (2012) ‘The power and potential of grounded theory’, Medical Sociology Online, 6(3), pp. 2-15. Available at: http://www.medicalsociologyonline.org/resources/Vol6Iss3/MSo-600x_The-Power-and-Potential-Grounded-Theory_Charmaz.pdf (Accessed: 11 June 2015).

Charmaz, K. (2014) Constructing grounded theory. 2nd edn. London: Sage

Glaser, B.G. & Strauss, A.L. (1967) The discovery of grounded theory. Chicago, IL: de Gruyter

Pickard, A.J. (2013) Research methods in information. 2nd edn. London: Facet.